- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Write content for marketing and website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
- Acquire insight into online marketing trends and keep strategies up-to-date